Privacy Policy
Effective Date: 2nd Sept 2025
Treeline Dental Suite is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, and store your personal information when you visit our website, book a consultation, or receive care at any of our locations across the East Midlands.
- Who We Are
Treeline Dental Suite operates a group of private dental clinics across the East Midlands, including locations in Lincoln, Nottingham, Sleaford, Bolsover, Keyworth, and Grenoside.
For data protection purposes, we are the “data controller,” meaning we determine how and why your personal data is used.
- What Information We Collect
We may collect the following information when you interact with us:
Personal Details:
- Full name
- Date of birth
- Email address
- Phone number
- Address
Medical & Health Information:
- Dental history
- Medical history
- Photographs and clinical images
- Notes from consultations and treatments
Payment Information:
- Billing details (if paying privately or using finance)
- Card details (processed securely via trusted payment providers)
Website Usage Data:
- IP address
- Browser type
- Pages visited and time spent
- Cookies and tracking data (see Section 8)
- How We Use Your Information
We use your personal information to:
- Register you as a new patient
- Manage your appointments and clinical care
- Respond to enquiries
- Send appointment reminders and follow-up communications
- Process payments and finance applications
- Improve our services and website experience
- Comply with legal or regulatory obligations
- Marketing and Communications
We may occasionally send you updates about services, offers, or oral health tips – but only if you’ve opted in. You can unsubscribe at any time using the link in our emails or by contacting us directly.
- Sharing Your Data
We do not sell your data.
We may share your data with:
- Our dental professionals and administrative team (on a need-to-know basis)
- Trusted service providers (e.g. IT support, finance companies, dental labs)
- Regulatory bodies or insurers (when legally required)
All third parties are required to handle your data securely and only use it as instructed.
- How Long We Keep Your Data
We keep your clinical records for at least 11 years (or until a child patient turns 25), in line with legal and professional standards.
Other non-clinical data is retained only as long as necessary.
- Your Rights
You have the right to:
- Access your personal data
- Correct any incorrect or outdated data
- Request deletion of your data (in certain cases)
- Withdraw consent to marketing at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been misused
To exercise your rights, email us at [insert practice email address].
- Cookies and Website Tracking
Our website uses cookies and tools like Google Analytics to understand visitor behaviour and improve your experience. Cookies don’t store personal information, and you can manage your preferences via your browser settings.
- How We Protect Your Data
We use secure systems, encryption, staff training, and access controls to safeguard your personal information. All staff are bound by confidentiality agreements.
- Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Treeline Dental Suite
Email: admin@treelinedentalsuite.co.uk
Phone: 0300 000 00000
Address: 13 Main Street, Keyworth, Nottingham, Nottinghamshire, NG12 5AA (0115) 937 2226.